Versus is a Mindset. An Ethos. A Call to Action.
Your current situation VS. the ideal situation post activation.
Muddled messages VS. one clear objective.
Bottom line VS. top creative.
Vincent Schoofs.
VS.
VS in 1988, when bowl cuts were very much in vogue.
Belgian-born, with two decades of expat living and working for some of the world's most desired companies across various industries, applying a unique linguistic, cultural and industry skillset - bridging cultural divides to help establish LVMH's luxury spirit brands in Greater China, growing Huawei's brand identity on the global stage, and more recently reimagining the Brussels Auto Salon for its centenary.
My passion lies in identifying a genuine brand promise and honing it down to a singular transformative objective and then strategising an unforgettable customer experience that resonates emotionally and proliferates digitally.
I thrive on strategic and creative storytelling that leads to authentic moments - whether it is from a brand or consumer perspective - that drive results, affect consumer behaviour, and elevate brand advocacy. I do insist on looking beyond the obvious, and keep in mind the future of our planet as much as the legacy of the brand.
Fluent in four languages, I can order a chai in five more.
Looking for some leftfield continent-spanning experience and invite in a new perspective? Let's have that cup of chai. Or tea. I have a great ice-breaker about that one.
Work Work Work
Telenet VIP Customer Event, 2023; MIX Brussels ~ ©Fast Forward
Brussels Motor Show 2023; Brussels Expo ~ ©Fast Forward
Worlds 50 Best Restaurants - Press Conference, 50BestTalks, Chef’s Feast, Flanders Finisage, Award Show; Antwerp - ©The Oval Office
VISA Tokyo Olympics VIP Kits - ©BMF
W Hotel Osaka BLACKBOX Seeding Kits; USA - ©BMF
VISA FIFA World Cup VIP Seeding Kits; Global - ©BMF
1664 L’ATTELIER Paris Art Villa; Akimbo House Shanghai - ©Auditoire
LORÉAL MEN EXPERT Launch; Hey Town Art Center, Beijing - ©Auditoire
W Hotels Worldwide Chinese New Year Toolkit Development; APAC ~ ©BMF
MOXY Hotels Developers Cocktail; JW Marriott Marquis, Shanghai ~ ©BMF
ALL THE GLORY - Lane Crawford AW 18 Season Launch Party x ELLE 30th Anniversary Exhibition; HuaiHai Lu, Shanghai ~ ©What If
Maserati Ermenegildo Zegna Limited Edition China Launch; Beijing ~ ©Uniplan
The Parisian Macao Grand Opening; Cotai Strip, Macao ~ ©Uniplan
Generation T Gala Dinner and Afterparty; Duddell’s & Mercedes Me, Hong Kong ~ ©What If
Huawei Ascend P6 Global Launch; The Roundhouse, London ~ ©Uniplan
AUDI: A Symphony of Luxury, Performance and Passion; Central Harbourfront, Hong Kong ~ ©What If
Shiseido Ultimune Immunity Journey; Maritime Museum, Hong Kong ~ ©What If
naked HUB Loushanguang Grand Opening; Gubei, Shanghai ~ ©What If
MAC Shiny Pretty Things Activation; Deji Shopping Mall, Nanjing ~ ©What If
Clé de Peau Beauté Brand Experience; Loft 22, Hong Kong ~ ©What If
Audemars Piguet Royal Oak Offshore 25 Year Anniversary; West Bund, Shanghai ~ ©What If
AsicsTiger New 2019 Collection Presentation; 798, Beijing ~ ©What If
Dom Pérignon 2008 Legacy Edition Launch; PMQ, Hong Kong ~ ©What If
Based in the global metropoles of Shanghai, PRC, and De Pinte, Belgium, VERSUS has you covered across 8 timezones, and beyond.
+32 467 00 88 58
As VERSUS was founded in the Middle Kingdom, an appropriate transliteration was only, well, appropriate;
威溯起 – Wei Su Qi
Wei1 – power, might, prestige
Su4 – to go upstream, to trace the source
Qi3 – to rise, to raise, to set out, to launch, to establish, to initiate